The Carlsen Blog

Consultant or Agent? You decide.

Posted on: Monday, November 8th, 2010 at 6:15 pm and is filed under Article, Blog.

So what is the difference between a Real Estate Consultant and a Real Estate Agent?  It’s a question that comes up often when I speak to people about real estate.  Maybe it’s easier to make the comparison based on the initial meeting.  Recently I was asked to meet with lady,  tour her home and give her a market evaluation (you’ve probably seen lots of agents advertise this “free” service!.  When I spoke with her on the telephone to set up the initial consultation, I told her I would need between 1-1 1/2 hours of her time.  When I got to her home, we walked through the small apartment, spoke of obvious changes that would need to be made before she listed her home and then sat down to discuss her plans.  I asked her to tell me what was important to her about selling her place.  From there we discussed her future plans and goals and what it would take to get there.  I asked her how quickly she wanted to sell and we discussed the various documents that would be involved in the transaction.  I assured her that I would be marketing her home online, as well as print ads, open houses, mall kiosks boards, storeboards, e-marketing, etc.  I explained that I would post her listing at least 3 times weekly on Craigslist, as well as Facebook Marketplace, blog posts, and so on.  When we discussed setting a price, I showed her all the market activity in her neighbourhood for the previous 3 months.  Together we made a plan that would suit her needs.  I promised to bring in my home stager and she promised to clean her home and make whatever changes suggested to her.   I also assured her that I would take care of her during the process, including weekly market updates, arranging showings, dialoguing with any potential purchasers and/or their realtors to get feedback on showings, staying in touch with the various offices involed with the transaction, including lawyers or notaries, and see her through to the completion of the sale.  At the end of our consultation, I asked her if she felt comfortable listing her property with me.  She said she had made the decision during our phone call when I said I would need between 1-1 1/2 hours with her.  She said the 3 other agents she met with were in and out in under 15 minutes!  Gave her a price – and left!

A Consultant takes the time to get to know you.  They ask open-ended questions to determine what’s really important to you and then they work hard to do what it takes to get it for you!  Knowing your unique situation and future plans – and having a relationship with you – makes it really easy to help you with your real estate needs. 

I rest my case!  Choose a real estate consultant every time!  Actually… call me!  I’ll help you!

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